Tuesday, October 3, 2023

Concepts, Constructs, Variables & Units in Business Research

 


·        concept in research methods

In scientific research, concepts are the abstract ideas or phenomena that are being studied (e.g., educational achievement). Variables are properties or characteristics of the concept (e.g., performance at school), while indicators are ways of measuring or quantifying variables (e.g., yearly grade reports).

Concepts are based on our experiences. Concepts can be based on real phenomena and are a generalized idea of something of meaning. Examples of concepts include common demographic measures: Income, Age, Eduction Level, Number of SIblings.





Constructs are broad concepts or topics for a study. Constructs can be conceptually defined in that they have meaning in theoretical terms. They can be abstract and do not necessarily need to be directly observable. Examples of constructs include intelligence or life satisfaction.

A construct is an image or abstract idea specifically invented for a given research and/or theory-building purpose.

 






The Role of Constructs

A construct is an abstract idea inferred from specific instances that are thought to be related. } Typical marketing constructs are brand loyalty, satisfaction, preference, awareness, knowledge. } Research objectives typically call for the measurement of constructs. } There are customary methods for defining and measuring constructs.

These are broad concepts for study- abstract / not directly visible / may be complex

Examples : Agression, love, intelligence, satisfaction,

Conceptualization

Definition: the process through which we specify what we will mean when we use particular terms in research.

 Conceptualization produces specific, agreed-upon meaning for a concept for the purposes of research.

 Process of specifying clearly exactly what you mean by a term

 This process of specifying exact meaning involves describing the indicators we’ll be using to measure our concept and the different aspects of the concept, called dimensions.





Operationalization

Operational definition: specifies precisely how a concept will be measured – the operations it will perform. } process whereby researchers specify empirical concepts that can be taken as indicators of the attributes of a concept.

 












     Variables


                              




·    What are variables?

·         Variables are things you measure, manipulate and control in statistics and research. All studies analyze a variable, which can describe a person, place, thing or idea.

·         In research, variables are any characteristics that can take on different values, such as height, age, temperature, or test scores. Researchers often manipulate or measure independent and dependent variables in studies to test cause-and-effect relationships.

A variable's value can change between groups or over time. For example, if the variable in an experiment is a person's eye color, its value can change from brown to blue to green from person to person.

Types of variables

Researchers organize variables into a variety of categories, the most common of which include:

What are the two main types of variables?

-         Independent and dependent variables in terms of cause and effect: an independent variable is the variable you think is the cause, while a dependent variable is the effect. In an experiment, you manipulate the independent variable and measure the outcome in the dependent variable.

 

-          An experiment usually has three kinds of variables: independent, dependent, and controlled.

 

10 Types of Variables in Research and Statistics

1. Independent variables

An independent variable is a singular characteristic that the other variables in your experiment cannot change. Age is an example of an independent variable. Where someone lives, what they eat or how much they exercise are not going to change their age. Independent variables can, however, change other variables. In studies, researchers often try to find out whether an independent variable causes other variables to change and in what way.

2. Dependent variables

A dependent variable relies on and can be changed by other components. A grade on an exam is an example of a dependent variable because it depends on factors such as how much sleep you got and how long you studied. Independent variables can influence dependent variables, but dependent variables cannot influence independent variables. For example, the time you spent studying (dependent) can affect the grade on your test (independent) but the grade on your test does not affect the time you spent studying.

When analyzing relationships between study objects, researchers often try to determine what makes the dependent variable change and how.

3. Intervening variables

An intervening variable, sometimes called a mediator variable, is a theoretical variable the researcher uses to explain a cause or connection between other study variables—usually dependent and independent ones. They are associations instead of observations. For example, if wealth is the independent variable, and a long life span is a dependent variable, the researcher might hypothesize that access to quality healthcare is the intervening variable that links wealth and life span.

4. Moderating variables

A moderating or moderator variable changes the relationship between dependent and independent variables by strengthening or weakening the intervening variable's effect. For example, in a study looking at the relationship between economic status (independent variable) and how frequently people get physical exams from a doctor (dependent variable), age is a moderating variable. That relationship might be weaker in younger individuals and stronger in older individuals.

5. Control variables

Control or controlling variables are characteristics that are constant and do not change during a study. They have no effect on other variables. Researchers might intentionally keep a control variable the same throughout an experiment to prevent bias. For example, in an experiment about plant development, control variables might include the amounts of fertilizer and water each plant gets. These amounts are always the same so that they do not affect the plants' growth.

6. Extraneous variables

Extraneous variables are factors that affect the dependent variable but that the researcher did not originally consider when designing the experiment. These unwanted variables can unintentionally change a study's results or how a researcher interprets those results. Take, for example, a study assessing whether private tutoring or online courses are more effective at improving students' Spanish test scores. Extraneous variables that might unintentionally influence the outcome include parental support, prior knowledge of a foreign language or socioeconomic status.

7. Quantitative variables

Quantitative variables are any data sets that involve numbers or amounts. Examples might include height, distance or number of items. Researchers can further categorize quantitative variables into two types:

  • Discrete: Any numerical variables you can realistically count, such as the coins in your wallet or the money in your savings account.
  • Continuous: Numerical variables that you could never finish counting, such as time.

8. Qualitative variables

Qualitative, or categorical, variables are non-numerical values or groupings. Examples might include eye or hair color. Researchers can further categorize qualitative variables into three types:

  • Binary: Variables with only two categories, such as male or female, red or blue.
  • Nominal: Variables you can organize in more than two categories that do not follow a particular order. Take, for example, housing types: Single-family home, condominium, tiny home.
  • Ordinal: Variables you can organize in more than two categories that follow a particular order. Take, for example, level of satisfaction: Unsatisfied, neutral, satisfied.

9. Confounding variables

A confounding variable is one you did not account for that can disguise another variable's effects. Confounding variables can invalidate your experiment results by making them biased or suggesting a relationship between variables exists when it does not. For example, if you are studying the relationship between exercise level (independent variable) and body mass index (dependent variable) but do not consider age's effect on these factors, it becomes a confounding variable that changes your results.

10. Composite variables

A composite variable is two or more variables combined to make a more complex variable. Overall health is an example of a composite variable if you use other variables, such as weight, blood pressure and chronic pain, to determine overall health in your experiment.

 

Attribute

Attribute is a quality, character, or characteristic ascribed to someone or something 

Attributes refer to the characteristics of the item under study, like the habit of smoking, or drinking. So 'smoking' and 'drinking' both refer to the example of an attribute. 

In science and research, an attribute is a quality of an object (person, thing, etc.). Attributes are closely related to variables. A variable is a logical set of attributes. Variables can "vary" – for example, be high or low.

In statistical studies, variables are the quantifiable values or sets that vary over time. Attributes are the characteristic of a thing related to quality that is not quantifiable.

 

 

https://theintactone.com/2019/02/19/rm-u1-topic-5-conceptions-construct-attribute-variables-hypotheses/

 

 

 

 

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

 

A hypothesis is not just a guess — it should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations and statistical analysis of data).

 

 

 

 

 

When research problem is clear…. } And at least broad research questions are formulated…. the next step is to } Determine the Relevant Variables to the Situation } In this step, the researcher and decision maker jointly determine the specific variables pertinent to each defined problem or question that needs to be answered. The focus is on identifying the different independent and dependent variables. Determination must be made as to the types of information (i.e., facts, estimates, predictions, relationships) and specific constructs that are relevant to the decision problem. } Construct = concepts or ideas about an object, attribute, or phenomenon that are worthy of measurement

 

In other words…The next step after RQ formulation can be also…. } Choice and formulation of concepts and constructs impotant for the problem } Formulation of hypotheses } Formulation of variables } …..formulation of constructs, hypotheses and variables is usually not sequentional process, but the steps that are done more or less simultaneously

 

 

 

 

 

 

What are the units of analysis in research?

 

Simply put, the unit of analysis is basically the 'who' or what' that the researcher is interested in analyzing. For instance, an individual a group, organization, country, social phenomenon, etc. A unit of observation is any item from which data can be collected and measured.

The unit of analysis is the entity that frames what is being looked at in a study, or is the entity being studied as a whole.[1] In social science research, at the macro level, the most commonly referenced unit of analysis, considered to be a society is the state (polity) (i.e. country). At meso level, common units of observation include groups, organizations, and institutions, and at micro level, individual people.

For example, if your research is based around data on exam grades for students at two different universities, then the unit of analysis is the data for the individual student due to each student having an exam score associated with them.

 

What are the five units of analysis?

In sociology, the most common units of analysis are individuals, groups, social interactions, organizations and institutions, and social and cultural artifacts.

Unit of Analysis

One of the most important ideas in a research project is the unit of analysis. The unit of analysis is the major entity that you are analyzing in your study. For instance, any of the following could be a unit of analysis in a study:

  • individuals
  • groups
  • artifacts (books, photos, newspapers)
  • geographical units (town, census tract, state)
  • social interactions (dyadic relations, divorces, arrests)

Why is it called the ‘unit of analysis’ and not something else (like, the unit of sampling)? Because it is the analysis you do in your study that determines what the unit is. For instance, if you are comparing the children in two classrooms on achievement test scores, the unit is the individual child because you have a score for each child. On the other hand, if you are comparing the two classes on classroom climate, your unit of analysis is the group, in this case the classroom, because you only have a classroom climate score for the class as a whole and not for each individual student. For different analyses in the same study you may have different units of analysis. If you decide to base an analysis on student scores, the individual is the unit. But you might decide to compare average classroom performance. In this case, since the data that goes into the analysis is the average itself (and not the individuals’ scores) the unit of analysis is actually the group. Even though you had data at the student level, you use aggregates in the analysis. In many areas of social research these hierarchies of analysis units have become particularly important and have spawned a whole area of statistical analysis sometimes referred to as hierarchical modeling. This is true in education, for instance, where we often compare classroom performance but collected achievement data at the individual student level.

 

 

 

 

 

 

 

 


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